Demographic Divide In Social Networking?!

Through recent studies, there has been evidence that links a somewhat staggering divide between those who live in a more "affluent demographic" and the lower to middle class society even in social networking. There seems to be a trend in movement from Myspace to Facebook in those who are members of these affluent demographics. Showing statistics that those on Facebook are more likely to be college educated and above. While those on Myspace have larger membership from blue-collar and middle class members of society. The most staggering of the major networking sites is that of Twitter, which is targeted towards white-collar professionals. Almost 38 percent of its users make over 100,000 dollars a year.

In a study taken by Danah Boyd, she found that in High School most people start off with a Myspace account, but by the team they graduated either use both Myspace and Facebook, or have completely switched to Facebook. People used such reasoning like Facebook is safer, or even saying that Myspace was "ghetto".

None of the findings are very conclusive in any way. Nor do they seem to show some type of networking racism, however it is interesting to see the social choices people take to stick with those who are in their same "scene".

3 thoughts on “Demographic Divide In Social Networking?!

  1. I find it fascinating that three FREE internet programs can be correlated to socio-economic class. I would have never though to attribute yearly house hold income to who uses Facebook, MySpace, or Twitter.

    I figured Facebook was simply an evolution of MySpace. With it's security settings and restricted viewing options, facebook was inevitable due to the controversy associated with myspace. Of course, it was hard to predict that facebook would reach epidemic proportions in the time that it did.

    If myspace does in fact cator to people of a lower socio economic class, i find it interesting that these people do not switch to facebook an associate themselves with people of higher income.

    I am not huge into Twitter yet, so it is hard for me to comment on the 30% of users make $100,000+. However, I could beleive that number because of the A-list celebrities and athletes associated with Twitter.

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  3. None of the findings are very conclusive in any way. Nor do they seem to show some type of networking racism, however it is interesting to see the social choices people take to stick with those who are in their same "scene".

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